Have you ever heard someone arguing for function over form? My design philosophy is that the friction between form (aesthetics) and function (usability) is largely imagined as designs that are beautiful are inherently more engaging and effective than designs that are not. For example, think about how much more water you drink when you have a cute water bottle. Or how much more you enjoy work when your desk is set up to your style.

When it comes to branding and product design, there is really no need to choose between the two. My designs are beautifully functional, more functional because of their beauty and more beautiful because of their function.

TLDR; my Venus is in Virgo.

So what is the function of a brand identity? To create an instant spark between your dream customers and your business that launches them ahead in the discovery to conversion timeline. It communicates who you are in less than a second and without a word. It’s almost like magic and I’m almost like your brand’s fairy godmother. Or a very young and sexy fairy aunt.